A long story 70 years ...
We like to call ourselves one artisan workshop in continuous transformation to respond to your changing needs.
For those involved in interior design and furnishings, the Brianza is an incredible place! It is an ecosystem mainly formed by micro-enterprises with macro-knowledge, which in over two hundred years of history and generation after generation of small artisan entrepreneurs, focused their manufacturing capacity in the furnishing and design sector. Recognized and appreciated Worldwide.
Even today, after many years of working in this area, I never stop to marvel at the incredible skills which are concentrated in this small district of excellence, Made in Italy.
Brianza is an incredible place ...
1950
Immediately after the war in Bovisio Masciago, Brianza (the district that will be confirmed as the territory where the production of quality furniture represented the history of Italian design), my father, with his two brothers, opens up a small craft shopwhich specializes in the production of generic, custom-made furniture.
1980
After taking over from the first generation, while maintaining an artisanal dimension, we begin to collaborate with architects and designers. Working alongside creatives makes my passion for the world of design grow, also developing an attitude regarding the importance of attention to detail. The daily confrontation with demanding clients enriches our experience in the production of quality bespoke furniture, leading us to develop skills in using the most varied materials, shapes and finishes. In the years to follow, there are four patents filed for innovative modular systems, designed to furnish commercial spaces.
1990
These are the years in which the meeting with an important fashion brand, determines yet another company evolution. A path of specialization in the fashion store furniture sector. The important experience gained in this area will lead us, over the years, to collaborate with various companies in the fashion sector and to create boutiques anywhere in the world.
Since then there have been hundreds of boutiques, flagship stores, corner shops, shop in shops and outlets made in every part of the world. Also in these years, driven by the needs of our customers, a technical office was created for the management of orders, and a design office, in order to offer an all-round service, which also includes the development of the concept store and the design of commercial spaces.
2000
The desire to face new challenges and to try my hands in new sectors has always been my prerogative. So much so that at the beginning of 2000 another change is triggered, and to be able to face it with all the tools necessary, we organize a team of expert technicians in the pharmacy furnishing sector.
Involving architects, designers, product technicians, graphic designers and project leaders, that bring specific experiences to the company , a division is created for the design and implementation of our furnishings for pharmacies . Thanks to this unusual mix, made up of professional skills that come from two very different worlds: fashion and pharmacy, develops an innovative design approach in interpreting these professional spaces.
2020
The Contract sector is in fact an area in which we have always operated, realizing any type of project by design, sometimes difficult to label. This year we decided to devote to this important sector, a specific divisionconsistsing of qualified technicians, to guarantee all those company assets and services which are already offer to the other sectors in which we operate.
Today
The substantial change that the sectors in which we operate are indiscriminately experiencing, determines our daily commitment in the search for solutions and services that concretely support the business of our customers.
Interventions that cannot be limited to the production of well-designed and well-made furniture, adopting innovative strategies and services, can transform what today for some may seem like "the apocalypse" of their sector, into an extraordinary opportunity.
"Change is the process by which the future invades our lives."
Cit. Alvin Toffle
the team
“Some studies have explored the role of humour, and in particular of self-irony, on people's psychological well-being and emotional health. Apparently, being able not to take oneself too seriously, to grasp the "comic" side of one's defects or mistakes would above all have an advantage in terms of intelligence and problem solving skills.
The reason is linked to creativity and the skills of divergent thinking, which have a lot to do with self-irony. Yes, because in order to make jokes (about oneself or about others), it is necessary to be able to grasp the most paradoxical and contradictory aspects of what is happening, to be able to reverse the "conventional" point of view on things and to be able to look at them from completely new and "unprecedented" perspective.
Irony is essentially a game, it is a "pretend" to say something true.
And that's exactly what our divergent thinking does, the one pertaining to creativity and innovation. Laughing is therefore an excellent "gym" for refining creativity".
creativity requires courage ...
mission and vision
I want...
a space that offers an experience
"Intercepting and anticipating the needs of our customers, looking for answers and concrete solutions to support their Retail project"
The spaces in which we work interact with ours mood, they speak of our brand, our values and how we relate to the outside world. In a retail space, be it a boutique, an outlet or other, the theme is even more relevant and not taking it into account would be a serious mistake.
The 85% of consumers are willing to spend more on a product in exchange for a relevant experience; in addition to competence and availability, they ask for a predisposition to positivity and enthusiasm. In an extremely competitive and saturated supply market, it is essential and at the same time urgent to take these aspects into consideration.
Therefore, designing and creating a retail space cannot be limited to the study of the correct product path, or to the adequate and effective display of products.
A project capable of retaining your customers must also guarantee places where it is good to be. And it is here that our Mission finds its reason for existance: design environments that take care of your customers for transform your business into an attractive space designed to stimulate quality relationships.
Valuing the role and meaning that retail stores have in the community: through strategies off-line and online, help them cope with the advancing of chains, mono-brand stores, buying groups, outlets, shopping centers, e-commerce, etc., renewing their function for the benefit of the whole region.
my story
My memories
I remember as a boy in summer, when schools were closed, I used to cycle through the streets of my village (Bovisio Masciago), in the heart of Brianza, followed by the noise of the woodworking machines, it accompanied me everywhere, even right inside the house.
The classic configuration of artisan shops in the 70s was a mix between home and work: usually on the ground floor there was the workshop and the house was on the first floor.
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