A long story 70 years ...
We like to call ourselves one artisan workshop in continuous transformation, responding to your changing needs.
For those involved in interior design and furnishings, Brianza is an incredible place! It is an ecosystem mainly formed by micro-enterprises with macro-knowledge, which in over two hundred years of history, generation after generation of small artisan entrepreneurs, focused their manufacturing capacity in the furnishings and design sector. Recognized and appreciated Worldwide.
Even today, after many years of working in this area, I never stop to marvel at the excellence and incredible skills concentrated in this small district, proudly Made in Italy.
Brianza is an incredible place ...
Immediately after the war in Bovisio Masciago, Brianza (the district where the production of quality furniture represents the history of Italian design), my father, with his two brothers, opens up a small craft shopwhich specializes in the production of generic, custom-made furniture.
After taking over from the first generation, while maintaining an artisanal dimension, we began to collaborate with architects and designers. Working alongside other creatives made my passion for the world of design grow, and further developed my understanding of the importance of details. The daily confrontation with demanding clients enriches our experience in the production of quality, custom-made furnishings, leading us to develop skills in using the most varied materials, shapes and finishes. In the years that followed, there were four patents filed for innovative modular systems, designed to furnish commercial spaces.
These are the years in which the meeting with an important fashion brand, determines yet another company evolution. A path of specialization in the fashion store furniture sector. The important experience gained in this area will lead us, over the years, to collaborate with various companies in the fashion sector and to create boutiques all over the world.
Since then there have been hundreds of boutiques, flagship stores, corner shops, shop in shops and outlets, made in every part of the world. Also in these years, driven by the needs of our customers, a technical office was created for project management, and a design office, in order to offer an all-round service, which also includes the development of concept stores and design of commercial spaces.
The desire to face new challenges and to try my hands at something new has always been my prerogative. So much so that in the beginning of 2000's when another change was triggered, to be able to face it with all the tools necessary, we organized a team of expert technicians in the pharmacy furnishing sector.
Involving architects, designers, product technicians, graphic designers and project leaders, all bringing specific experiences to the company. , a division was created for the design and implementation of our furnishings for pharmacies . Thanks to this unusual mix, made up of professional skills coming from two very different worlds: fashion and pharmacy, we develop an innovative design approach in the interpretation of professional spaces.
The Contract sector is in fact an area in which we have always operated, realizing any type of project by design, sometimes difficult to label. This year we decided to devotea specific division to this important sector, consistsing of qualified technicians, to guarantee all those company assets and services which are already on offer to the other sectors in which we operate.
The substantial change that the sectors in which we operate are indiscriminately experiencing, determines our daily commitment in the search for solutions and services that concretely support the business of our customers.
Interventions that cannot be limited to the production of well-designed and well-made furnishings, adopting innovative strategies and services, can transform what today for some may seem like "the apocalypse" of their sector, into an extraordinary opportunity.
"Change is the process by which the future invades our lives."
- Alvin Toffle
creativity requires courage ...
mission and vision
a space which offers an experience
"Intercepting and anticipating the needs of our customers, seeking answers and useful information to support their business"
The spaces in which we work interact with our mood, they express our brand, our values and how we relate to the outside world. In a retail space, be it a boutique, an outlet or other, the theme is even more relevant, and not taking this into account would be a serious mistake.
85% of consumers are willing to spend more on a product in exchange for a relevant experience; in addition to competence and availability, they have a predisposition to positivity and enthusiasm. In an extremely competitive and saturated supply market it is essential, and at the same time urgent, to take these aspects into consideration.
Therefore, designing and creating a retail space cannot be limited to the design of correct product paths, or to the adequate and effective display of products.
A project capable of retaining it's customers must become a place where it is good to be. And it is here that our Mission finds its reason for existance: designing environments which takes care of the customer, transforming your business into an attractive space designed to stimulate quality relationships.
Valuing the role and meaning that retail stores have in the community: through strategies both off-line and online, helping them to cope with the advancement of bigger chains, mono-brand stores, buying groups, outlets, shopping centers, e-commerce, etc., renewing their function for the benefit of the whole community..
I remember as a boy, when schools were closed in summer, I used to cycle through the streets of my village (Bovisio Masciago), in the heart of Brianza, the noise of the woodworking machines following me everywhere, even right back inside the house.
The classic configuration of artisan shops in the 70s was a mix between home and work: usually on the ground floor there was the workshop and the house was on the first floor.
The internship formula at that time, was not yet foreseen. For us boys it was customary in the summer, just to earn some money, to work in the family workshops.
Sweeping the floors from the waste of the woodwork was a job, that required a specific technique, which was taught with obsessive attention to the apprentices who, for at least the first few years, was not allowed to touch even a piece of wood.
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