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San Benedetto Pharmacy

San Benedetto Pharmacy

Art Director
Eleonora Pozzi
Project Leader
Danilo Duroni
Eleonora Sambugaro
Project Manager
Maura Maspero
Sales area
Peschiera del Garda, VR
Realization of furniture, graphic communication, extra furnishing works

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Pharmacy San Benedetto, for the new opening in Peschiera del Garda, has relied on the Clou services for the total conception of the environment, starting from the design of the furniture, to its production and to the realization of the collateral works. Clou also took care of the complete assistance of the customer in his commercial and bureaucratic needs.

The strategic location of the pharmacy

on a main road, combined with the large windows, required a particular study of the areas facing outwards. For this reason, in order to increase the exposure, we have created light tubular iron displays, which create rhythm and movement, which, thanks to the combination with the glass shelves, let the light filter through and create a strong relationship between interior and external. These structures are located on the veranda of the pharmacy and can immediately catch the eye from the street level.

The idea of being inspired by natural forms

led us to design a stylized tree-shaped center room element, composed of "L" -shaped wooden slats placed side by side and used as an exhibition element for leading products in the cosmetics and natural world and to host real and own plants.

In addition to this element, we have decided to characterize the natural area, on a green wall, through a structure specially designed by Clou, of great originality and versatility and consisting of small boxes in sheet metal and wood that are used both to display the natural product and to plants and spices.

Worthy of note is the renewed collaboration with the Rowa company, which has equipped the pharmacy with the most innovative drug distribution system.

Finally, the graphics are simple and intuitive

with colored crowners according to the pharmaceutical category below. Furthermore, impactful phrases within the environment underline and explain the therapeutic approach chosen by the client. The originality and versatility make this modern pharmacy a pleasant, warm and full of character.


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