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Serapian Boutique Beverly Hills

Serapian Boutique Beverly Hills

Location

Italy, United States, Doha

Thanks to the collaboration with the Laboratorio83 architecture studio in Milan

we have built several stores in different parts of the world for the international brand Serapian.

The concept derives from the desire to recall the past and tradition by projecting the product into a modern and welcoming interior, thanks to the skillful use of noble materials such as walnut wood and brass.

The contemporary project combines tradition and modernity, characteristics inherent in the identity of the brand which has made the Italian artisan product one of its strengths.

The chromatic alternation of light and dark

enriched with backgrounds of gold textures, specially designed for Serapian, the lighting and integrated shelves that create luminous effects that allow the bags to be displayed as works of art.

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